De’Longhi, a global leader in home appliances, has launched a new social media campaign titled “Un Perfetto, per favore” in collaboration with the agency M&C Saatchi. This initiative aims to offer a premium coffee experience, highlighting the use of freshly ground beans to ensure a perfect cup every time.
🎯 The Four Pillars of the Campaign
The “Un Perfetto, per favore” campaign is built around four key elements that represent the De’Longhi brand identity:
- Guaranteed Quality: De’Longhi ensures a perfect coffee in every cup, thanks to its commitment to quality and product excellence.
- Product Celebration: De’Longhi coffee machines are showcased as essential tools for creating a unique and personalized coffee experience.
- Personalized Experience: The campaign acknowledges the unique tastes of each consumer, offering a customized coffee to suit individual preferences.
- Cultural Experience: The campaign explores Italian coffee traditions, evoking gestures and habits that are deeply rooted in the country’s culture.
🇮🇹 Italian Heritage and the Art of Coffee
Over the coming months, the campaign will be the focal point of the brand’s communication, with a strong emphasis on Italian heritage and the art of coffee. A central aspect is the cultural experience, which highlights regional Italian traditions. By leveraging artificial intelligence (AI), the campaign showcases how coffee is enjoyed in Naples and Milan, encouraging public participation in the dialogue.
📲 Engaging the Audience with a Call to Action
The campaign invites users to share their daily coffee rituals, fostering authentic and engaging interaction. De’Longhi aims to involve the audience in an open conversation, celebrating the richness of Italian culture and the passion for coffee.
🎨 Innovation and Creativity: FOOH and CGI
At the conclusion of the campaign, De’Longhi plans to develop additional content based on user feedback. These pieces will be created using innovative techniques like Fake Out of Home (FOOH) and CGI (Computer-Generated Imagery), continuing to celebrate the art of coffee with a creative and cutting-edge approach.
